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An online presence is not different from renting a shop somewhere physically within your neighbourhood or outside of it.

Listening to Google’s AI at a digital marketing lecture by Google on the true perception of a website, it says, getting a domain name is just like registering a business name with the concerned bodies in your countries or regions, while hosting your website, which is the next thing is like renting or leasing a land, a space or a shop where your business can be accommodated.

So, come to think of it, the only difference between a physical presence (Physical shop) and your web presence (Online shop) is an advantage of a prospect of reaching to millions of people around the globe within the space of a short time with the help of the web.

It is estimated that over half of the world’s population use the internet per day, and as at 2019, more than half of the world, 56.1% have daily internet access. What a resource to leverage 😜

The purpose of a web presence

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Now, the purpose of your web presence is to throw an all-out brawl at your competitors and stand a chance to market your products on a global-local level, while they keep getting amazed at your secret, something I call going glocal, reaching to those around you and bringing those far away from you closer by stretching out to them.

Of course, “it’s very easy”, but trust me, I’d be a liar and a mislead if I meant that word in quote. Every good results requires going extra miles and daring all odds, so it might be tedious at first, but you’ll pull through, and now, that last one’s easy.

Getting yourself known to people out there, besides, now that the algorithm of Google is changing over time with the way they crawl and rank most websites is an all day job.

Maybe I needn’t tell you to get yourself a committed digital marketer who not only know about SEO (Search Engine Optimization), but is current about the trends.

Dos and Donts you should consider while building your website

  • Avoid Heavy graphics
  • As good as it seem to want to create an eye catchy website, you should be very careful not to stack your website with heavy duty graphics, Keep it simple, accessible and user-friendly as possible

    .Remember, the key is the SEO, not really the graphics and demonstration of some graphical skills on your website, well, even if you want to sell designs online, there will be a directory where your works can be displayed on that same website of yours and may not really be on your landing page.

    Too much graphics, and your page will slow down like a giant snail, nobody wants to remain on a website that’s taking ages to load.

  • Not minding user-friendliness
  • When you take a look at the user interphase of popular websites such as Facebook, you’d notice the deep effort that has been put into designing each of the phases as simple as possible, and creating a user-friendly environment for the users.

    The beauty of your website is not in how beautiful, but how sophisticated in design it is to meet the needs and satisfaction of its potential and current users

    Overall that, get yourself a good website theme, this will not slow down your website, it’ll make your site more user-friendly and give your SEO a top notch.

  • Choose a brief, SEO-Friendly domain name
  • This is a red flag, for instance, you have a bag making factory and you’re struggling with international recognition and you feel your bags wants to travel out as much as you do.

    Nice enough, you created a web presence, but your domain name sounds something like “Adekunleademola.com” this does not define what you provide and it’s too long, but how about something like “adefactory.com”, you’re coming up, what if you use something like “bagfactory.com”? For me, I’ll go just go with the last one because firstly, it defines what you’re actually producing and it also states your sector, which is factory.

    Your domain name is very important, it should be one that has the tendency of appearing in organic search results, when your potential customers type in certain keywords

  • Avoid poor customization and confusing navigations
  • You want to create a website for your art gallery and you want people to come on your website, surf and buy your products with some clicks, you don’t have to make it frustrating for your visitors to get whatever they want out of your online shop.

    Great navigation creates a satisfactory smile on a user and that user just wants to stay and probably order for more. A rather misleading navigation can be very hazardous to your traffic and Google ranking.

  • Link your site to social media handles
  • One of the best ways you can get your customers to be aware of your online presence is through social media shares.

    You should also encourage the sharing of your products on social media by using the various share buttons that are available, for this, I recommend Shareit to get all the share buttons you want.

    This will encourage more hits on your website and get more people to know about your products of services

    Click here to read an article by Craig on Pixelsproductioninc to learn how you can create a website that establishes you as an expert.


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